Parhaat Marketing Management Podcastit (2025)

1
309: Breaking Down Your Chart Of Accounts Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant Owner Or Self-Employed 17:33

12h ago17:33

17:33

Every business has a chart of accounts, whether they are using a computerized software system or simply recording their income and expenses manually. Even if you simply have a list of accounts you use periodically, this is actually your chart of accounts. You’ll use this chart of accounts every time you are doing the bookkeeping for your business. …

1
Charles A. O'Reilly, III and Michael L. Tushman, "Lead and Disrupt: How to Solve the Innovator's Dilemma, Second Edition" (Stanford Business Books, 2021) 1:06:23

1d ago1:06:23

1:06:23

Lead and Disrupt: How to Solve the Innovator's Dilemma Second Edition 2nd Edition by Charles A. O’Reilly III and Michael L. Tushman The second edition of this classic analyzes why mature organizations find it so difficult to innovate. This question has become ever more important as organizations face continuous disruptive changes. O’Reilly and Tush…

1
How I Use AI to Run Affiliate Programs (Part 4) 31:02

2d ago31:02

31:02

There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day. In this episode, I’m sharing how I use AI to handle all of that faster, better, and without losing my mind. These are the behind-the-scenes tasks that move the needle…and AI makes them way easier. Lin…

1
70. Quick Update & New Sales Course Launch Date 6:09

13d ago6:09

6:09

In this short and honest update, I’m sharing why I had to delay the launch of my sales course. 📆 New launch date: June 16 If you’ve been waiting for the course—thank you. I see you, and I’m building this for you. 💌 Be sure you're on the email list so you don’t miss the launch or the bonus content coming your way! Go to LindsayFletcher.co and enter …

1
Kreativität, Matchmaking & KI im UGC – Michael Elschenbroich über die Vorzüge von User Generated Content aus Sicht der Brands (Teil 2) 21:25

29d ago21:25

21:25

Wie gelingt es Brands günstigen, authentischen Content von echten Menschen zu nutzen? In Teil 2 des Interviews mit Michael Elschenbroich, CEO von stylink, wechseln wir die Perspektive und schauen auf User Generated Content (UGC) aus Sicht der Brands. Michael gibt spannende Einblicke, wie Unternehmen auf der stylink-Plattform mit Creators zusammenko…

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308: Building Unshakable Belief Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 7:07

3d ago7:07

7:07

Have you ever looked at someone and thought, “Wow, they’re just so confident. I wish I had that kind of energy.” Maybe it’s a colleague who walks into a room and owns it. Or someone who speaks up in meetings without second-guessing themselves. Or that person at a networking event who seems totally at ease talking to strangers while you’re off in th…

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Corporate Memory, Curated 1:08:00

6d ago1:08:00

1:08:00

Stephen Chambers of the historical consulting firm The Winthrop Group earned his BA, MA, and PhD in history. Throughout graduate school, he pursued interests in applied history—often doing the opposite (his words!) of what he was supposed to be doing as a future academic. He also wrote historical fiction and science fiction as a way to reflect on t…

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307: Being Proactive And Managing Your Time Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 15:30

8d ago15:30

15:30

Whether summer is a peak time for your business or if it tends to get a bit slower for you, if you’re like many business owners, you want to make sure you get to enjoy all that summer has to offer. Being proactive and purposeful with your time this summer will help to ensure you are able to not only reach the goals you want to accomplish for your b…

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How I Use AI to Run Affiliate Programs (Part 3) 31:53

9d ago31:53

31:53

If you're still spending hours trying to find affiliates, segment them manually, or figure out who’s actually worth reaching out to… you’re doing it the hard way. In this episode, I’m showing you how to use AI to uncover hidden affiliate opportunities, personalize your outreach, and grow your program faster…with less guesswork. Links Mentioned in t…

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306: Is Stress Holding You Hostage Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 13:30

10d ago13:30

13:30

If you’re listening to this episode right now, I already know something important about you. You’re someone who cares. You care about your business, your career, your clients, your deadlines, your team, your family, and maybe somewhere in the middle of all of that, you’re trying to care for yourself too. But let’s be honest… that last one? That “yo…

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Amit Ron and Abraham A. Singer, "Everyone's Business: What Companies Owe Society" (U Chicago Press, 2024) 54:35

10d ago54:35

54:35

The ethics of the company in a highly politicized time. Businesses are increasingly social actors. They fund political campaigns, take stances on social issues, and wave the flags of identity groups. As a highly polarized public demands political alignment from the businesses where they spend their money, what's a company to do? Everyone's Business…

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John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023) 1:45:13

11d ago1:45:13

1:45:13

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a…

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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025) 44:44

14d ago44:44

44:44

Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic desi…

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How I Use AI to Run Affiliate Programs (Part 2) 37:59

16d ago37:59

37:59

If you’re still spending hours digging through spreadsheets or writing custom outreach from scratch, you’re doing it the hard way. In this episode, I’m sharing the AI strategies I use to save time and actually increase affiliate performance. These are the tools I wish I had 10 years ago. LINKS MENTIONED IN THIS EPISODE Affiliate Email Pro Avoid the…

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Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024) 59:37

20d ago59:37

59:37

Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year. But how did Chinese e-commerce firms sh…

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305: Understanding Your Accounts Receivable Balance Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner, Or Self-Employed 12:14

22d ago12:14

12:14

Your accounts receivable balance is an important number to know throughout the course of your business. It will help you when you are projecting how much cash you’ll be receiving in the future, but if you don’t have an accurate accounts receivable number to begin with, you could run into issues with your projections. Your accounts receivable balanc…

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How I Use AI to Run Affiliate Programs (Part 1) 33:36

23d ago33:36

33:36

Ever wish you could scale your affiliate program without cloning yourself? In this episode, I’m breaking down the exact ways I use AI to run affiliate programs more efficiently and effectively… and how you can do it, too. Links Mentioned in this Episode Affiliate Email Pro TEXT ME: +1 (260) 217-4619Kirjoittanut Matt McWilliams

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304: Feeling Uncomfortable Might Be The Best Thing Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper Virtual Assistant Business Owner 6:35

24d ago6:35

6:35

Do you ever have uncomfortable feelings when you are going about your day? When you feel discomfort, it can show up as a slight uncomfortable feeling, where you almost feel like it’s just running in the background of your life, and we often try to outrun it when it feels like this. It can also feel like a tightness in your chest when you’re about t…

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69. 3 Reasons Small Business Owners Struggle to Sell - Sales Strategy for Small Business 9:25

27d ago9:25

9:25

Welcome to Grow My Business: Sales & Marketing for Small Business without Social Media Overwhelm. I'm your host, Lindsay Fletcher. If you’ve ever said, “I hate selling” or “I’m just not good at it,” you’re not alone—and this episode is for you. In Episode 69, we’re getting real about the actual reasons small business owners struggle to sell their s…

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303: Recording A Refund Transaction In QuickBooks Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner Or Self-Employed 12:24

29d ago12:24

12:24

If you have a situation where you need to refund your customer the money they have paid you, you want to make sure that you are doing it correctly so that everything clears out in the customer’s account and they show the correct balance due if they have one, or that their account balance is zero if they no longer owe you any money. Refunding a cust…

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What I Learned From Running a Launch With 1,200 Affiliates 43:45

1M ago43:45

43:45

Most people panic when managing 10 affiliates. We ran a launch with 1,200 of them. Today, I’m sharing the biggest lessons, the surprises, the wins, and the near-disasters from the trenches of our largest affiliate launches ever. If you ever plan to scale your program…or if you just want to avoid the same mistakes we made…I’ve got you covered. LINKS…

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302: Are You Protecting Your Peace Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 6:35

1M ago6:35

6:35

Are you protecting your peace, or avoiding discomfort? We all know that boundaries are healthy, right? They help protect our peace, preserve our energy, and define how we allow others to show up in our lives. But here’s something most people don’t talk about. Sometimes what we think is a boundary is actually us avoiding something. Or someone. Let m…

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Darryl Campbell, "Fatal Abstraction: Why the Managerial Class Loses Control of Software" (W. W. Norton, 2025) 1:09:28

1M ago1:09:28

1:09:28

A tech insider explains how capitalism and software development make for such a dangerous mix. Software was supposed to radically improve society. Outdated mechanical systems would be easily replaced; programs like PowerPoint would make information flow more freely; social media platforms like Facebook would bring people together; and generative AI…

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How Product Leaders Can Use Sovereign Cloud to Help Customers Navigate Geopolitical Uncertainty 22:04

1M ago22:04

22:04

Time to Value podcast host Craig Lowery and guest René Büst explore how product leaders can leverage sovereign cloud solutions to navigate geopolitical uncertainties. The discussion delves into the complexities of digital sovereignty, emphasizing the importance of control over software and hardware infrastructure, and the challenges posed by geopol…

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68. How to Focus on Revenue Generating Activities in Your Small Business | Sales Strategy for Small Business 15:38

1M ago15:38

15:38

Are you constantly working in your business but wondering why your revenue isn’t growing? In this episode, we’re cutting through the noise and talking about how to focus on revenue-generating activities that actually grow your small business. These are the tasks that lead to income — not just the ones that keep you busy. Whether you're a service pr…

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Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025) 41:31

1M ago41:31

41:31

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms…

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301: Maintain Accurate Customer Balances In QuickBooks Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Owner 11:38

1M ago11:38

11:38

Making sure that your customers’ balances are correct will not only ensure your financial statements are accurate, but you will have fewer inquiries from customers about their balances as well and less cleanup on your Accounts Receivable Aging Report down the road. Over the next few weeks, I am going to help you gain a deeper understanding of your …

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Authentisch, bezahlbar, zukunftsfähig? – Michael Elschenbroich von stylink über User Generated Content (UGC) und dessen Vorteile für Creators in der Marketingbranche (Teil 1) 27:11

1M ago27:11

27:11

Wie hat sich das Marketing durch User Generated Content (UGC) verändert – und welche Chancen entstehen daraus für Unternehmen und Content Creator? In dieser Folge von Management meets Mindfulness spricht Philipp erneut mit Michael Elschenbroich, CEO bei stylink, über die spannenden Entwicklungen seit ihrem letzten Interview. Besonders im Fokus: Use…

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How to Create Recurring Revenue with Your Affiliate Program 1:05:39

1M ago1:05:39

1:05:39

What if you could create a steady stream of revenue month after month...just by doing a few things differently with your affiliate program? Today, I’m sharing the exact strategies we use to build recurring revenue for our clients…because affiliate revenue shouldn’t be one-and-done. This episode might just change how you think about your entire busi…

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Jessica Smith on Engineering and Public Accountability in Energy Industries 1:15:56

1M ago1:15:56

1:15:56

Peoples & Things host, Lee Vinsel, talks to Jessica Smith, Professor in the Engineering, Design, and Society Department and Dean’s Fellow for Earth and Society Programs of the Colorado School of Mines, about her work on engineering and public accountability in energy and mining industries. The pair discuss Smith’s long-held interests in mining and …

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300: Taking Bold Action Even When Scared Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner Or Self-Employed 5:31

1M ago5:31

5:31

Every single one of us feels scared or nervous at some point in our lives, and for some of us, it’s probably more often than we’d like to admit. Think about when you felt nervous in the past. You know that fluttery feeling in your stomach, the racing heart, the sweaty palms, yes, that feeling. It usually shows up when you’re about to do something n…

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Ipek A. Celik Rappas, "Filming in European Cities: The Labor of Location" (Cornell UP, 2025) 44:59

1M ago44:59

44:59

Filming in European Cities: The Labor of Location (Cornell University Press, 2025) explores the effort behind creating screen production locations. Dr. Ipek A. Celik Rappas accounts the rising demand for original and affordable locations for screen projects due to the growth of streaming platforms. As a result, screen professionals are repeatedly t…

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67. How to Find Referral Partners for Your Small Business | Grow My Business 11:27

1M ago11:27

11:27

Tired of chasing clients on social media? You’re not alone — and you don’t have to grow your business that way! In today’s episode, we’re talking about one of the most underused and most powerful strategies for small business growth: finding referral partners. Whether you’re B2B or B2C, this episode will walk you through the mindset, approach, and …

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"Brand Strategy, Diet Culture and Cultural Histories of Desire" with Jessica Hamel-Akré 53:17

1M ago53:17

53:17

I spoke with Jessica Hamel-Akré about her journey from literary scholar to historian to director of qualitative research at the consulting firm LoveBrands, and her work at the intersection of academia and industry. We discussed her fascinating 2024 book, The Art of Not Eating: A Doubtful History of Appetite and Desire (Atlantic Books), and how her …

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299: Make Sure Your Books Match Your Tax Return Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA Business Owner Or Self-Employed 11:45

1M ago11:45

11:45

Now that the tax deadline is behind us, unless you filed an extension, it’s time for you to make sure that your books match your tax return. Most of my listeners on this podcast do their own bookkeeping for their business, and this is one of the steps that business owners are normally a little hesitant or unsure about how to handle. By being proact…

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How to Use Virtual Assistants to Run a 7-Figure Affiliate Program 48:13

1M ago48:13

48:13

Believe it or not, you can scale an affiliate program to 7-figures and beyond…and you don’t have to do all the work. And you don’t have to hire a team of overly qualified affiliate managers. You can scale with a team of virtual assistants…or even a single one. In today's episode, I’ll show you how. TEXT ME: +1 (260) 217-4619…

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298: Should You Trust Your Instincts Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:33

1M ago5:33

5:33

Have you ever had a moment where you just knew what decision to make without being able to explain why? Maybe you didn’t have all the facts, or you didn’t talk it over with anyone, but deep down, you just knew. This is your intuition at work. Today, we’re going to talk about something that most people don’t spend much time thinking about, but it’s …

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Dessy T. Levinson, "From Overwhelm to Flow: Sailing the Seas of Self with Courage, Meaning, and Resilience" (Crate Mind, 2025) 35:12

2M ago35:12

35:12

Why do our attempts to control uncertainty often leave us feeling more adrift? What if our greatest source of stress could become our deepest well of creativity? Drawing from neuroscience, psychology, and two decades of experience across advertising and venture capital, Dessy T. Levinson offers a radical reframing of how we relate to intensity. Fro…

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Joe Sutherland, "Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use" (Wiley, 2025) 52:22

2M ago52:22

52:22

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with a deluge of dashboards, chart-filled slide de…

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66. Marketing Without Social Media Overwhelm: A Better Way Forward for Small Business Owners 8:15

2M ago8:15

8:15

Are you glued to your phone, constantly posting but not seeing sales roll in? Exhausted by the never-ending scroll and wondering if social media is really the best way to market your business? In this episode of Grow My Small Business, I’m getting real about social media overwhelm—and inviting you to join the Screen Free Challenge, a 31-day reset t…

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297: How To Achieve Any Goal Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 14:41

2M ago14:41

14:41

Success doesn’t magically happen in business or even in your personal life. It takes work and lots of self-discipline to achieve your goals. Take a minute and think about the goals you’ve set in your business or personal life. Do you know what it is going to take to achieve them? Are you ready to be self-disciplined enough so that you can reach the…

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Leistung im Einklang mit der Gesundheit – Judith Geiß über neue Wege zwischen The Bridge & Aurora, Deadlines und Pausen 39:24

2M ago39:24

39:24

Wie sieht gesunde Spitzenleistung im Arbeitsalltag aus? In dieser Folge von Management meets Mindfulness sprechen wir erneut mit Judith Geiß – systemischer Coach, Gründerin und Brückenbauerin zwischen der Beratungswelt von The Bridge und Aurora. In dieser Episode erfährst du: Was sich bei Judith in den letzten Jahren getan hat Wie sich ihre Arbeit …

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Make Your Homepage a Growth Engine 27:32

2M ago27:32

27:32

The 2025 Gartner Tech Marketing Benchmarks Survey showed web (direct/referral traffic) is the top-performing marketing channel for companies with $100 million or more in annual revenue. In fact, web-based direct or referral-based traffic moved up four ranks and overtook search engine optimization’s (SEO’s) No. 1 slot from 2024. In this episode, we …

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